About ClickLab
Senior strategy. Hands-on execution. No agency runaround.
ClickLab is led by Florence Miano, a Growth Systems Strategist who has spent more than 12 years helping businesses acquire customers - and learned that acquisition alone is never enough.
The story
From media buying to growth systems.
- 01
Started in paid acquisition and performance marketing, buying media for businesses that measured success in clicks and leads.
- 02
Saw the same pattern everywhere: good leads were being lost after the click - unanswered, unqualified, unbooked.
- 03
Expanded into funnels, CRM, automation, nurture, booking, and retention to close those gaps directly.
- 04
Built ClickLab to connect the entire journey instead of selling one piece of it.
- 05
Chose clinics and healthcare businesses because operational follow-up affects both growth and patients' access to care.
- 12+
- years in media buying and growth strategy
- 100+
- ad accounts managed
- $500K–$800K
- monthly ad spend managed
- 7+
- years in creative production
- 3+
- years in CRM and automation
- Multi-sector
- clinics, wellness, professional services, education, e-commerce, home services
Working principles
Systems over scattered tactics
Every build has to connect to the one before and after it.
Patient journey over lead volume
The number that matters is a booked, returning patient.
Clarity over vanity metrics
If a metric cannot change a decision, it does not belong in the report.
Partnership over handoffs
Work happens with your team, not thrown over a wall.
Honesty over forced fit
If we are not the right partner, we say so.
How engagement feels
You always know what is happening and why.
- Direct access to senior strategy
- Clear roles and expectations
- Regular performance review
- Documented systems
- Decisions supported by data
- Honest conversations about constraints